How to start an online gambling business in Africa

Words by John Bamidele, founder of gbc.ng, a leading digital news portal on gaming in Africa. Well versed and experienced in Africa gaming, John has been a journalist for two decades working in Print and electronic media, writing on Sport, Marketing, Marketing Communication, Tourism and Politics Although retail gambling still dominates Africa, online gambling has been…

[WATCH] SEO Series: Content is king

With the help of Search Engine Optimisation, one can increase the quantity and quality of traffic to their sites through organic search engine results. Max Portanier, SEO Consultant gives us a beginner’s guide to SEO success Let’s skip the basics and look into what’s working in 2021:

Continent 8’s web application firewall – Cybersecurity without compromise

Cybersecurity is everything in iGaming and thanks to Continent 8’s Web Application Firewall, operators can now benefit from the highest levels of protection against malicious attacks, says Leon Allen, Director of Innovation Competition for players is intense in the iGaming industry and for consumers this means being exposed to sustained marketing campaigns, bonus promotions or…

Sponsorships in small market sports and events: Can this be beneficial to gaming companies?

In this article SiGMA News spoke to Kai Dowling as he shared exclusive points and conclusions reached from his dissertation submitted in fulfillment of his Master of Science degree in Sports Marketing at Manchester Metropolitan University, his degree was carried out following the award of a Malta Sports Scholarships Scheme financed by the Government of Malta Introduction 

Nigeria remains the envy and target of all operators

Youssef Kaadou, is the CEO of Lottomania Nigeria Limited, a company involved in Lottery business in Nigeria. Having worked both in Nigeria, Ghana and Lebanon with different Lottery companies for two decades, Youssef boasts of an enviable record and knowledge in the lottery business in Africa In this interview with John Bamidele, Founder gbc.ng, revealed…

Affiliate Marketing Tech : 5 things to look for when choosing your Affiliate Program Tech

Using the right affiliate technology is one of the key building blocks you need to get ”just right” when launching a new affiliate program. It’s often the common denominator we find stops programs from growing Affiliate Techonolgy can cause low profit margins in programs and even hinder you from scaling to new markets. In over…

Understanding of market is vital when introducing a product in Africa

Keith Hathaway can be described as a gambling veteran in the African market, having worked in over 13 countries in the region. His understanding of the African gambling market is legendary especially in the areas of sales and marketing In this thrilling interview with John Bamidele, the founder of gbc.ng, Keith spoke of how he’s…

Pfizer Vaccine: A great relief for the gambling industry

Words by John Bamidele, founder of gbc.ng, a leading digital news portal on gaming in Africa. Well versed and experienced in Africa gaming, John has been a journalist for two decades working in Print and electronic media, writing on Sport, Marketing, Marketing Communication, Tourism and Politics Watching Dr. Sanjay Gupta, CNN Chief Medical Correspondent interview Dr.…

Getting social media for India correct

With the majority of gamers using social media, companies must embrace social media to gain invaluable insights about their new releases and the overall customer response regarding their products and platforms Words by Jaydeep, Vice President at Markor Technology. Jaydeep’s aim is to expand Markor’s reach in established and emerging markets in Asia and Africa.…

DeFi 2.0 – The future of institutional finance

Words by Gabriel Zanko, Tech Advisor, CEO of MobileyourLife ( Investment Banking for Deep Technology and Renewable Energy), CEO of Urano Capital( the future Seed Fund for Deep Technology), researcher and speaker With the gains in momentum of both the cryptocurrency market as a whole and Decentralized Finance (DeFi) as a sector within said market, the attention of the…