The global online gambling industry has witnessed remarkable growth in recent years, fuelled by technological advancements, increased internet penetration, and evolving regulations. According to the latest data from , the online gambling market continues to thrive in several key regions worldwide. Below is an in-depth look at the 10 largest online gambling markets in 2024, including their current market size and unique background insights.

10. Spain – $1.60 billion

Spain rounds out the list with a $1.60 billion online gambling market. Online gaming has been regulated since 2011 under the Spanish Gambling Act, with oversight from the .

Sports betting, online slots, and poker are the most popular forms of gambling in Spain. The market has grown steadily due to favourable regulations and a growing appetite for digital entertainment. Spanish operators like Codere have a strong presence, while international companies are also tapping into this emerging market.

9. Sweden – $2.10 billion

Sweden’s $2.10 billion online gambling market is one of the most regulated in Europe. The (Spelinspektionen) oversees the sector, ensuring fair play and responsible gambling practices.

The 2019 Gambling Act opened the market to private operators, leading to increased competition and innovation. Online casinos and sports betting are immensely popular, with companies like Betsson and Kindred Group originating from Sweden. The country’s strong digital infrastructure and tech-savvy population make it a leading online gambling market.

8. Canada – $2.55 billion

Canada’s online gambling market has reached $2.55 billion, with significant growth stemming from the legalisation of single-event sports betting in 2021 under Bill C-218. Provinces such as Ontario have led the charge by launching regulated online gaming markets.

The Alcohol and Gaming Commission of Ontario (AGCO) oversees the province’s robust iGaming market, attracting global operators like BetMGM and Caesars. Canada’s progressive regulatory approach, combined with a growing interest in online casinos and sports betting, positions it as a major player in the industry.

7. Germany – $3.65 billion

Germany’s online gambling market is valued at $3.65 billion, supported by the 2021 State Treaty on Gambling (Glücksspielstaatsvertrag), which legalised and regulated online gambling nationwide. The treaty allows online sports betting, slots, and poker, while stricter rules apply to table games.

Germany’s gambling regulations are among the most stringent in Europe, with strict deposit limits and advertising restrictions. Despite this, the market continues to grow, driven by demand for sports betting and online casino games. Operators like Tipico and Bwin dominate the German market.

6. France – $3.83 billion

France’s online gambling market, valued at $3.83 billion, thrives under a regulated environment established by the 2010 French Gambling Act. The Autorité Nationale des Jeux (ANJ) regulates the industry, focusing on consumer protection and fair play.

Sports betting is the dominant segment, fueled by France’s passionate football and horse racing culture. Online poker and casino games have also grown in popularity, especially during the COVID-19 pandemic. Major operators like FDJ and PMU play a significant role in the country’s gambling landscape.

5. Italy – $4.51 billion

Italy has a well-established online gambling market worth $4.51 billion. The Italian government began regulating online gambling in 2006, making it one of the first European nations to introduce a legal framework for digital betting and gaming.

The Agenzia delle Dogane e dei Monopoli (ADM) oversees gambling activities in the country, ensuring compliance and tax collection. Online casino games, poker, and sports betting are highly popular, with operators like Sisal and Lottomatica leading the market. Italy’s rich tradition of gambling, combined with a tech-savvy population, continues to drive growth in the sector.

4. Australia – $6.55 billion

Australia’s online gambling market stands strong at $6.55 billion. Australians have long been avid gamblers, with online sports betting and casino platforms dominating the digital landscape. According to the Australian Communications and Media Authority (ACMA), sports wagering accounts for the majority of online gambling activity in the country.

Australia has strict regulations under the Interactive Gambling Act (IGA) 2001, which bans in-play sports betting and online casino games offered by domestic operators. However, Australians often turn to offshore operators, contributing to the market’s growth. The country’s gambling culture, coupled with high disposable incomes, ensures Australia’s place among the top global markets.

3. Brazil – $10 billion

Brazil’s online gambling market has surged to $10 billion, making it the third-largest globally. This rapid growth is driven by increasing internet access, a massive sports fanbase, and recent legislative developments. In 2018, Brazil passed a law to regulate sports betting, but the implementation process remained slow until recent years.

In 2023, the Brazilian government finally advanced regulation for both sports betting and iGaming (online casinos). This regulatory clarity has attracted major international operators, with Brazil’s passion for football fueling significant betting activity. The country’s large population and growing middle class make it a lucrative market for operators looking to expand in Latin America.

2. United States – $10.96 billion

The United States continues its meteoric rise as a dominant force in online gambling, with a market valued at $10.96 billion. Although gambling laws vary by state, the 2018 repeal of the Professional and Amateur Sports Protection Act (PASPA) has enabled individual states to legalise sports betting and online gaming.

States like New Jersey, Pennsylvania, and Michigan have led the way, while major states like New York and Ohio have recently entered the fold. Online sportsbooks and casinos are driving market growth, with companies like DraftKings and FanDuel becoming household names. As of 2024, over 30 states have legalized some form of online gambling, and the market shows no signs of slowing down.

1. United Kingdom – $12.48 billion

The United Kingdom maintains its position as the largest online gambling market in the world, boasting an impressive $12.48 billion market size. The UK’s well-regulated gambling industry is overseen by the UK Gambling Commission (UKGC), which ensures strict adherence to rules and consumer protections. Online betting, poker, and casino games are hugely popular, driven by the UK’s long history of betting culture and its robust digital infrastructure.

The 2005 Gambling Act, which legalised and regulated online gambling, laid the foundation for the UK’s dominance in this sector. Leading global brands such as Bet365 and Entain are headquartered here, contributing significantly to the market’s growth. Recently, reforms have been proposed to modernise gambling regulations, focusing on responsible gambling and affordability checks.

The global online gambling industry continues to evolve, with each market shaped by its regulatory environment, cultural attitudes, and technological advancements. From the UK’s established dominance to Brazil’s rapid ascent, these 10 countries highlight the diverse dynamics of the online gambling sector in 2024.

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