A million players under Trueplay’s microscope

News Team January 8, 2025

SiGMA news

Trueplay, a leading iGaming loyalty software provider, has published a comprehensive study exploring the impact of its Loyalty Booster Suite on player engagement and financial performance of iGaming brands. The study’s key findings include a 37.1% reduction in deposit withdrawals, a 10% increase in deposit volume, and a 5.6% NGR uplift.

Research methodology

The team analysed the behavioural data of a million users from all the regions where Trueplay’s clients operate. The study involved a four-week A/B test aimed at comparing the behaviour of two player groups: those engaging with the Trueplay widget and those who did not. The specialists also examined user activity for at least a month before and after their interaction with the Hold to Earn programme.

Research insights

Changes in behavioural and financial metrics prove Trueplay’s ability to drive player spending and foster their confidence in a platform.

Top spenders who interacted with the Play to Earn and Hold to Earn features made 37.1% fewer deposit withdrawals. That way, operators benefited from retaining funds on the platform and avoiding payment processing fees.

Players started depositing 10% more money into their accounts and placing bets that were 8% larger on average. Overall, iGaming platforms grew their net gaming revenue by 5.6%.

Businesses offering Hold to Earn saw a substantial ROI of 120%–200%, as average revenue per user generally grew by 50%.

Integrating Trueplay drives visit frequency, too. Players return to the iGaming website more often, averaging 8.15 visits compared to four before the Loyalty Booster Suite came into action.

Mykyta Nikolaiev, Chief Product Officer at Trueplay, emphasises the importance of conducting player research: “We rely on study insights to tweak the parameters of our suite and ensure it works effectively amid market changes, bringing lasting value to our clients. In addition, findings demonstrate the loyalty engine’s impact on an iGaming business’s performance.”

Trueplay’s Loyalty Booster Suite empowers iGaming brands to foster lasting relationships with players built on trust and mutual benefit. Programmes that create exciting experiences from the very first interaction enhance player engagement. Committed to revolutionising the iGaming industry, Trueplay continuously introduces innovative technologies and features that elevate player experience.