Aristocrat Gaming has taken its successful NFL-themed slots franchise beyond the continental United States. The company launched the NFL Triple Score slot machine across 13 casinos in Puerto Rico. This is the franchise’s first international expansion following its success in North America. This follows Aristocrat Gaming entering the United Arab Emirates (UAE) market in late-2024, securing the nation’s inaugural Gaming-Related Vendor Licence.  

Kicking off a new era in gaming

The NFL Triple Score debuted on 22 January 2025. A ribbon-cutting ceremony at Casino del Mar in San Juan honoured the occasion. Aristocrat’s CEO, Craig Toner, attended, praising the NFL’s global appeal. Toner also expressed his excitement that they could now reach a broader audience.

The launch is part of the Jackpot del Encanto programme, which features linked slot machines in participating casinos across Puerto Rico. Prizes grow as more players take part, and the progressive jackpot starts at $20,000, building anticipation.

A winning drive for players

NFL Triple Score offers customisation options for players. Players can choose their favourite team and enjoy tailored graphics, symbols, and NFL game footage. Aristocrat’s MarsX Portrait cabinet displays the slot machine. It combines popular features from Aristocrat’s Bao Zhu Zhao Fu game series, which means innovation combines with familiarity.

The NFL Triple Score is not just about visuals and its gameplay is designed to deeply immerse players. The ‘pick your team, play your team’ feature lets players choose their favorite NFL team and then adapts to that team’s colors, symbols, and game footage. With all 32 NFL teams represented, fans can feel immersed in their favourite sport.

Aristocrat Gaming’s partnership with the NFL began in 2021. The company unveiled its NFL-themed slots in North America in August 2023. Over 27 casino locations across the U.S. featured these games at launch, setting the stage for international expansion.

Touchdown in Puerto Rico

Puerto Rico is a strategic market for Aristocrat Gaming. The island’s gaming culture and tourism industry create a platform for innovation. The Jackpot del Encanto programme, a unique feature of the NFL Triple Score, ensures that the slots reach a wide audience. Moreover, this programme links taking part in casinos across Puerto Rico, allowing the progressive jackpot to grow as more players participate, adding extra excitement to the gaming experience. Aristocrat builds anticipation and rewards loyal players by linking casinos across the island.

CEO Craig Toner stressed the significance of the Puerto Rico launch and said it is “a major step forward” in Aristocrat’s collaboration with the NFL. Toner also emphasised the excitement these games bring to fans and players alike. “We are thrilled to bring this game to a broader stage,” he said.

The playbook for international expansion

The NFL-themed slots reflect the global reach of American football. This makes it a powerful partner for Aristocrat. Expanding into Puerto Rico is only the beginning. The company plans to bring its NFL portfolio to Latin America and Europe soon, with a focus on key markets and strategic partnerships.

The NFL Triple Score rollout is a testament to Aristocrat Gaming’s commitment to responsible gaming. Spending limits and digital wallets offer safer transactions. Aristocrat’s partnership with the NFL’s responsible betting programme further supports their commitment to sustainable gaming practices. This prioritises player welfare while delivering high-quality entertainment.

The launch came amid a period of growth for Aristocrat. The company recently sold its casual gaming subsidiary, Plarium, for $620 million. This sale means Aristocrat can now focus on its core business areas. It will largely focus on land-based gaming and partnerships like the NFL.

The MarsX Portrait cabinet is key in the NFL Triple Score’s appeal. Its elegant design and advanced technology improve the gaming experience. With their strategic and creative investment, Aristocrat is in a sound position. The NFL Triple Score’s features cater to both experienced and casual players. The progressive jackpot adds excitement, and the customisation options allow players to tailor their experience.

Staying ahead of the game

The Puerto Rico launch supports Aristocrat Gaming’s long-term vision. The company hopes to expand its presence in international markets. Latin America and Europe are the next destinations for the NFL slots franchise. This strategic focus on key international markets sets a promising trajectory for the future of Aristocrat Gaming.

These regions offer substantial growth opportunities because they already have a strong interest in American football and gaming. Improving the player experience and the NFL’s growing popularity will further bolster this.

The NFL Triple Score combines innovative features with fan-focused customisation, and the Jackpot del Encanto programme enhances the gaming experience with linked rewards and progressive jackpots. The NFL’s global appeal positions Aristocrat for future success.

Its Puerto Rico debut is an important milestone for Aristocrat Gaming. It builds on the franchise’s North American success and sets the stage for future expansion. As a result, Aristocrat continues to lead the industry forward with a focus on innovation, responsible gaming, and global partnerships.

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