BETER, a leading provider of fast betting content, has expanded its flagship product, the Setka Cup table tennis tournaments, to India by opening an arena in the country. This move comes as part of BETER’s global expansion strategy.
The new arena is located in the capital city of India, New Delhi. Matches will be available from 3:30 AM to 11 AM.
The Setka Cup tournaments held at the New Delhi arena will follow a best-of-five format. With over 900 matches scheduled each month, the arena will offer plenty of action for bettors to engage with. This format provides ample opportunities for betting, as each match will have a clear winner after a few rounds, allowing for quick-paced betting options.
Bettors can wager on over 30 different markets per match at the latest Setka Cup arena. The betting options include everything from match outcomes to individual player performances.
About the Setka Cup
The proprietary Setka Cup is a flagship product of BETER’s fast betting sports offering. The tournament also includes the BSKT Cup basketball league. The Cup provides players with over 11,000 events per month to bet on.
BETER has already established a presence in several European countries, partnering with local table tennis federations and associations. The addition of the Indian arena will help solidify the company as a global leader in fast betting sports.
Another significant feature of BETER’s betting offering is the 24/7 live streaming of matches, alongside real-time data and odds. Live streaming provides an immersive experience, keeping the audience engaged and ready to place their next bet at any time.
Maksym Vitushko, Sports General Manager at BETER, said, “Setka Cup is a world-renowned product and has taken the industry by storm. We are committed to constantly improving and driving growth, and to do this, we are always refining our product, increasing the number of events, and adding new locations worldwide while forging partnerships with Tier-1 operators.
“The demand for fast betting content is significant, and the Setka Cup sets the standard for a top-tier player experience. Our new arena elevates this even further, marking our entry into India and strengthening our position in key markets like Europe by delivering best-in-class fast-paced content while adhering to the principles of fair play, thanks to the efforts of our Integrity team.
“This is just the first of several planned new countries, with the doors set to open on a new table tennis location in one of Latin America’s countries shortly.”
As part of the company’s expansion plans, BETER and Playtech forged a partnership in October. It is aimed at delivering comprehensive 24/7 betting coverage for esports enthusiasts.
The collaboration integrates BETER’s ESportsBattle tournaments into Playtech’s well-established platform, significantly increasing accessibility to over 35,000 monthly events. This step allows Playtech’s operator network to better meet the escalating demand for continuous esports betting content in this fast-growing vertical.
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