Boldplay embarks on new chapter as Valli Fragoso steps down as CEO

Bruna Garcia January 10, 2025

SiGMA news

Boldplay, an innovative international game development studio recently acquired by Openbox Holdings, has announced that Valli Fragoso has stepped down from the role of Director and CEO as she looks to pursue new opportunities.

The leadership change marks a pivotal moment for the game studio as it enters a new period of growth and innovation within the Openbox Holdings group.

Valli has played an instrumental role in establishing Boldplay, overseeing several transformative initiatives that have positioned the company as true disruptor within the casino game development space – with hit titles including Brute Force, Cam Carter and the Cursed Caves, Cyborg City and Speed Heist.

Her decision to step down follows a five-year tenure, with her leadership laying the foundation for closer alignment with Openbox’s corporate vision and long-term commercial goals.

Founded in 2019, Boldplay has quickly become a highly sought-after brand within the game development space, with its portfolio of partners including tier one operators across Europe, LatAm and the US – such as ApuestaTotal, BetMGM, Grosvenor Casinos and Sportingbet.

Openbox and Boldplay will continue to work closely with one another to ensure a seamless leadership transition, while also remaining laser-focused on their core mission of setting new benchmarks for iGaming excellence.

Together, the two companies will leverage their combined technology, commercial expertise and resources to offer players innovative casino content.

Richard Hogg, CEO of Openbox Holdings, commented: “I, and the wider Openbox Holdings team, want to extend our warmest gratitude to Valli for her dedication and contributions to Boldplay. Over the last five years, she has made the studio an iGaming force to be reckoned with. We wish her the best for her future endeavours.”

“As Boldplay enters this new chapter, we are excited about the opportunities that lie ahead as we continue to leverage our synergies to drive bold innovation and deliver exceptional value to our partners. Boldplay is stronger than ever, and this transition allows us to refine our focus on delivering exciting experiences and expanding market presence in 2025 and beyond.”

About Openbox Holdings

Openbox Holdings is a global holding company with a diverse portfolio of subsidiaries and interests spanning marketing, technology, and operational functions, including Openbox Gaming licensed and regulated in both the Isle of Man and Malta. With a presence in over 10 countries, the company has a proven track record of success. Openbox Holdings prides itself on a culture of integrity, innovation, vision, and value creation, partnering with leading third-party service providers to maintain its position as a market leader.

About Boldplay

Boldplay is a Gibraltar-based international game development studio known for its innovation and proprietary software, offering a premium range of over 100 iGaming titles, including slots, table games, video bingo, scratch cards, and more. The studio is licensed in Gibraltar, the UK, Malta, Michigan, Romania, Peru, Argentina, and other key markets. Formed by an iGaming professional with over 20 years of industry experience, Boldplay is renowned for its creative games, signature bonus features, and rewarding jackpots, consistently delivering high-quality content to players and operators worldwide.

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