Bragg Gaming goes live in Brazil’s iGaming market

Anchal Verma January 8, 2025

SiGMA news

Bragg Gaming Group has hit the ground running as a supplier in Brazil’s newly regulated iGaming market, which launched in January 2025. The company has already partnered with a third of the country’s licensed operators, including industry heavyweights such as Superbet, KTO, Betano, Novibet, Sportingbet, and Betboo. With plans to integrate with half of the operators by the end of Q2 2025, Bragg is positioning itself as a major player in one of the most promising regions for online gaming.

Bragg’s bold entry into Brazil

The Brazilian iGaming market, which has been brought under the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance, is being touted as a huge growth opportunity for international gaming companies. Bragg Gaming did not take long to cash in on this potential. The company launched on the very first day of market regulation, showcasing its commitment to meeting the demands of the Brazilian audience with its cutting-edge portfolio and advanced player engagement platform.

Bragg’s proprietary library of games and exclusive content created in collaboration with Bluberi, Sega Sammy Creation, and King Show Games are the products it has in Brazil. This customised approach ensures that the company delivers a gaming experience that resonates with local players while maintaining global standards.

Commitment to localisation and innovation

Matevz Mazij, CEO of Bragg Gaming, emphasised the company’s focus on localisation as a cornerstone of its success in regulated markets. “We’re delighted to expand into the newly regulated market in Brazil, and to be there for our customers on the first day of launch with our in-demand content portfolio and player engagement platform,” Mazij said.

He added, “At Bragg, we have extensive experience of delivering highly localised iGaming content and technology solutions in regulated markets. We now expect the Brazilian market to become a key territory for us and a significant driver of our growth in the wider LatAm region.”

By tailoring its content to align with the preferences of Brazilian players, Bragg aims to secure a strong foothold in the competitive market.

Building strategic partnerships

Strategic partnerships are the other reason why Bragg’s success in Brazil is built. For instance, partnerships with some of the main operators, like Superbet and Betano, show that industry leaders trust the company. On top of this, the firm is in very active discussions with other operators in the region as well.

Neill Whyte, Chief Commercial Officer at Bragg Gaming, shared insights into the company’s proactive approach, “We’ve been working hard to make sure we have the right content, the right people, and the right structures in place to support our Brazilian operator partners from day one of market launch. I’m proud to say we are now live in this exciting market, which offers so much potential.”

Whyte also pointed to the room for growth in Brazil, noting that Bragg is either partnered with or in discussions with about half of the country’s licensed operators.

As one of the largest economies in Latin America, Brazil represents a lucrative opportunity for iGaming operators and suppliers alike. The newly regulated market opens doors to millions of players eager to explore online gaming in a safe and legal environment.