Mobile apps are the heart of the thriving iGaming industry, where users now spend an average of 4 hours daily engaging with mobile applications globally. Mariusz Gasiewski, CEE Mobile Gaming and Apps Lead, offers a sharp perspective on how iGaming operators can craft effective app strategies to capture user attention and enhance retention in 2025.
Gasiewski, a prominent leader in the European mobile gaming industry and a key figure at Google, captivated the audience at the recent SiGMA Europe 2024 with his keynote presentation: Web3 Gaming Data: Comparing User and Business Perspectives. His keynote provided unique insights into how businesses can align their strategies with the evolving behaviours and expectations of web3 gaming users, bridging critical gaps between data and actionable business outcomes.
In this feature, Gasiewski expands on the elements essential to building user-friendly iGaming apps. From seamless onboarding and intuitive navigation to responsible gaming practices and AI-powered personalization, he underscores the need for a holistic approach. Gamification, integrating achievements and leaderboards, and privacy-conscious data use further enhance user engagement. “A multi-vertical research and analysis of Google Play data revealed that the first 25 minutes of user onboarding are critical for any app’s success,” Gasiewski emphasizes.
The article also highlights adopting measurement tools and tracking key metrics to understand and improve user behaviour patterns. With strategies like A/B testing and app store optimization (ASO), Gasiewski explains how operators can refine their apps to excel in this competitive market.
Additionally, the piece explores essential promotion tactics for iGaming apps. Performance marketing, driven by AI-optimized campaigns, ensures measurable outcomes, such as driving registrations and deposits. Gasiewski emphasizes the role of compelling creative campaigns and user reviews, noting their importance in app store rankings and overall credibility. This comprehensive approach makes the article a must-read for anyone aiming to succeed in iGaming app strategy.
To explore these insights and more from Mariusz Gasiewski, including his expertise on web3 gaming, read the full article in SiGMA Magazine, . Mark your calendar for SiGMA Eurasia 2025, February 23-25, in Dubai, where industry leaders will share more strategies shaping the sector.
