Stake teams up with Kambi to expand global sportsbook reach

Anchal Verma January 9, 2025

SiGMA news

Stake, Australian online casino operator, has entered a partnership with Kambi Group to launch its online turnkey sportsbook in Brazil and beyond. The collaboration combines Stake’s expertise in the crypto and gaming space with Kambi’s cutting-edge sportsbook technology. With Brazil’s newly regulated sports betting market as its launchpad, this deal marks a significant milestone in Stake’s global expansion plans.

Targeting Brazil’s booming market

The partnership comes just at the opportune time following Stake’s granting of regulatory clearance for its casino and sportsbook licence in Brazil recently. This should allow Stake the ability to advance a real-money sportsbook that would operate out of one of the world’s most promising areas of the bet-making market.

Thomas Carvalhaes, recently appointed as Stake’s Brazil Country Manager, is expected to lead the company’s operations in the region. Additionally, Stake has already facilitated the entry of TGLab, a prominent gaming technology provider, into Brazil’s market. These strategic moves underscore Stake’s commitment to becoming a leading player in the country.

Brais Pena Sanchez, Easygo Chief Strategy Officer said, “Launching in the newly regulated market of Brazil is a major milestone for us and we are excited to have partnered with Kambi to leverage their Sportsbook solution to support our global regulated market expansion.

“Our experience in the region, paired with Kambi’s cutting-edge technology, will allow us to elevate our offering and provide our customers with exciting experiences in Brazil and beyond.”

Kambi’s cutting-edge technology

Advanced sportsbook solutions are the centerpieces of this partnership, from Kambi. Its turnkey technology is intended to satisfy highly regulated markets’ needs and put operators like Stake ahead in their games.

Werner Becher, CEO of Kambi Group, while talking about the partnership said, “Kambi has a proud history of driving growth for operators in regulated markets around the world and we look forward to doing similar for Stake.

“Kambi’s advanced and compliant technology enables operators to offer a leading sportsbook product, even within highly complex frameworks, so I’m excited to see what Kambi and Stake can achieve together in Brazil and other regulated markets.”

Kambi’s recent achievements further bolster its credentials. In October, the company introduced its Odds Feed+ product to Brazil’s daily fantasy sports operator, Rei do Pitaco. Shortly after, Kambi reported €43 million in revenue for Q3 2024, a 2 percent year-on-year increase, showcasing its steady growth in the global sports betting landscape.

This partnership also strengthens Stake’s position as a leader in the crypto betting space. With Brazil being a major market for cryptocurrency adoption, the company is well-placed to cater to a tech-savvy audience looking for innovative betting experiences.