The Game LLC has teamed up with Takalam, an AI-powered mental health platform, in a bold initiative by the UAE Lottery to promote player mental health. Through this partnership, they are providing resources to help players overcome gambling-related challenges, supported by educational and training platforms, and encouraging responsible gambling.
Why this partnership is important
The Game LLC oversees the UAE Lottery, one of the first regulated lottery programmes in the United Arab Emirates. Officially launched in November 2024, it has gained popularity by offering great prizes of $27.2 million and committing to responsible gaming practices. In 2024, the UAE gaming sector reached another milestone with its first gaming licences granted to Wynn Resorts and Aristocrat.
Takalam and The Game LLC strive to integrate gaming pleasure with mental well-being. Articles and videos, along with useful tools, will be available for players to help them understand and deal with problems related to gaming. Perhaps most importantly, they are offering unlimited free counselling sessions, ensuring that every player has access to professional help when needed.
Statements from leaders
James Boyles, Group Director of Responsible Gaming at The Game LLC, is proud to promote a safe and supportive gaming environment. The company’s commitment to player welfare is unwavering.
Boyles said, “We are proud to collaborate with Takalam to further our commitment to players’ well-being and responsible gaming. This partnership underscores our dedication to providing players with access to mental health resources and fostering a safe, supportive lottery environment for all.”
Khawla Hammad, CEO of Takalam, shared similar beliefs, emphasising the need to understand and address the psychological effects of gaming. She applauded the UAE Lottery’s efforts to set a positive example in the gaming industry.
Hammad stated, “At Takalam, we were happy to respond to the UAE Lottery’s call to support its mission in promoting well-being within the lottery industry. This initiative underscores the importance of recognising when gaming begins to negatively impact mental well-being and offers support to help individuals regain balance.”
Efforts to combat online gambling
The UAE Lottery has well-established mechanisms for promoting responsible gaming. These mechanisms include self-exclusion programmes, age restrictions, and geo-fencing to restrict access to gambling platforms. Awareness campaigns further educate players on healthy gaming habits.
The General Commercial Gaming Regulatory Authority (GCGRA) plays an important role in providing oversight of operators to ensure compliance with standards of responsible gaming. Through the issuance of such directions, the GCGRA seeks to create a safer gaming environment for all participants.
By providing extensive educational resources, the UAE Lottery equips players to make informed choices and promotes a deeper understanding of the risks and responsibilities associated with gaming.
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