XB Net partners for premium North American racing

Content Team July 23, 2020

SiGMA news

Revamped sportsbook leverages the growing retention power of North American horse racing for UK operator

XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with GentingBet, the UK sportsbook arm of Genting Casinos.

The deal exploits XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) allowing GentingBet to flexibly fill its programming schedule with a prolific pipeline of rapid-cycle betting opportunities which are proven to enhance engagement for new and existing fans of the sport.

has recently streamlined its sports-betting services by launching a new user interface across the brand’s web and mobile platforms to improve the customer experience. Its sportsbook is operated in partnership with FSB Technology whose proprietary platform provides clients with everything required to run a responsible sports betting business across online, mobile and retail.

XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech, OPAP and GVC) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, Asia, North and Central America, and Australia.